The Simple Truth

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The Simple Truth

To help mums and dads understand the simple truth about our products, we’ll show you what’s behind the label, dispel common myths and answer popular questions about our ingredients. The safety of your little one is your number one priority, so of course you want to know what’s best for your baby.

Your top questions answered

Is Johnson’s safe for my baby? 　　　　

Learn about the Johnson’s 5 step safety process
How can I understand ingredient labels?

Learn about the INCI labelling system
What does 'Natural' & ‘Chemical’ mean?

Learn about terms like natural & chemical
Formaldehyde and added parabens

Learn the truth about our ingredients
Is talc safe to use on my baby?

Learn more about talc
Do Johnson's products contain mineral oils?

Learn more about mineral oils
Are fragrances in baby products an issue?

Learn more about fragrances

The truth about

Product Safety
Ingredient Safety FAQ's
Natural Ingredient FAQ
Animal Testing

Product Safety

Knowing what’s in a product is important, and we take it seriously. We follow strict rules and guidelines when it comes to labelling our products so you can know what they contain. We want both you and baby to rest easy.

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QA Question:

Are your products tested for safety?

For us, the health and safety of your family always comes first. Our products have been tested for decades to ensure they’re safe and gentle for baby’s delicate skin. You might not have known it, but we consult with doctors and scientific experts who make sure every ingredient we use is proven safe for babies¹. We’re always listening to feedback from mums and dads like you, and monitoring the latest scientific data to make sure our products are as mild and gentle as can be. You can take a closer look at our five-level safety assurance process by visiting our website, www.safetyandcarecommitment.com. Or watch our Q&A video

¹JOHNSON'S. "Johnson's Safety Standards." JOHNSON'S®. October 27, 2015. Accessed April 10, 2016. http://www.johnsonsbaby.com/johnsons-baby-skin-care/johnsons-safety-stan....

QA Question:

What is ‘clinically proven mild’ and what does it mean?

A baby's skin is much more delicate than ours, and needs extra special care. This is why we make sure that every single JOHNSON'S® baby product is clinically proven mild, and that it can carry this unique stamp.

To earn this stamp, every formula must pass through two strict clinical tests, carried out to minimise

irritation
an allergic reaction

We spend months rigorously testing and, only after a product has passed every test, will we allow it to be used on your little one's beautiful skin.

QA Question:

What does ‘no more tears’ mean?

Because babies have delayed blink and tear reflexes, they’re less able to protect their eyes and rinse out harsh substances. That’s why we created our NO MORE TEARS® range.

To earn our NO MORE TEARS® stamp, each product must pass through two strict stages of testing:

Ingredient & formulation review
Pre-clinical safety evaluation

We do this to make sure it's mild on your baby's sensitive eyes, and only then do we give it the special stamp that's been trusted by generations of mums.

Ingredient Safety FAQ’s

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QA Question:

Why are your ingredient lists so long?

Our ingredient lists seem a bit long and confusing, don’t they? That’s because we’re committed to following the International Nomenclature of Cosmetic Ingredients Guidelines (INCI) for labelling. So some simple ingredients sound more complicated than they are, for example, “Aloe Barbadensis Leaf Extract” is simply the INCI label name for ‘aloe vera leaf extract.

For a better understanding of each ingredient, visit our Ingredient Glossary.

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Do your products contain carcinogens?

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Do you add numbing agents?

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What’s the breakdown of the ingredients in JOHNSON'S® baby TOP-TO-TOE® wash, JOHNSON'S® baby shampoo, and JOHNSON'S® baby lotion?

Every ingredient fulfills a specific purpose, carefully selected to be best for your baby. Below you’ll find a breakdown of label ingredients so you can better understand the ingredient names that are written to INCI guidelines. For example, “Aloe Barbadensis Leaf Extract” is simply the INCI label name for ‘aloe vera leaf extract’.

JOHNSON'S® baby TOP-TO-TOE® wash

Mild cleanser
- Cocamidopropyl betaine
- PEG-80 sorbitan laurate
- Sodium trideceth sulfate
Helps keep the product fresh
- Tetrasodium EDTA
- Sodium benzoate
- Ethylhexylglycerin
- Phenoxyethanol
Helps maintain product thickness
- PEG-150 distearate
Moisturisation
- Glycerin
- Polyquaternium-10
Helps adjust pH balance
- Citric acid
- Sodium hydroxide
Provides a light scent
- Fragrance

JOHNSON'S® baby shampoo

Mild cleanser
- PEG-80 sorbitan laurate
- Coco Glucoside
- Sodium Lauroamphoacetate
- Sodium Laureth Sulfate
Helps keep shampoo Fresh
- Sodium benzoate
Helps maintain shampoo thickness
- PEG-150 distearate
- Polysorbate 20
Moisturisation
- Glycerin
- Polyquaternium-10
Helps adjust pH levels
- Citric acid
Provides a light scent
- Fragrance
Mild coloring
- Yellow 6
- Yellow 10

JOHNSON'S® baby lotion

Helps lotion blend
- Stearic Acid
- Glyceryl Stearate
- Cetyl Alcohol
- Cetearyl Alcohol Polysorbate 20
Helps keep the lotion fresh
- Phenoxyethanol
- P-Anisic Acid
- Ethylhexylglycerin
- Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate
Helps maintain lotion thickness
- Magnesium Aluminum Silicate
- Carbomer
- Xanthan Gum
Moisturisation
- Isopropyl Palmitate
- Glycerin
- Dimethicone
- Mineral Oil
Helps adjust pH levels
- Sodium hydroxide
Provides a light scent
- Fragrance
Mild colouring
- CI 17200

QA Question:

What ingredients have you changed in your new formulations ？

We know mums and dads are interested in our ingredients, and we can assure you were always working to keep up our high standards. Here’s a rundown of how we’ve changed our use of particular ingredients in our new formulations.

Ingredient FAQs:

Is there formaldehyde in any of your baby products?
- We never add formaldehyde directly into our products. In the past, we had formaldehyde-releasing preservatives, which release tiny amounts of methylene glycol, alcohol form of formaldehyde, at the level considered safe by regulators.
  However, we heard your worries and we want you to have peace of mind. All our baby products have been reformulated and they no longer contain formaldehyde-releaser.
  
  You can learn more at www.safetyandcarecommitment.com
Does Johnson’s Baby range in Australia contain parabens?
- We know you were worried about parabens, and while they are very useful and safe at less than 1% in personal care products according to The Expert Panel of the U.S. Cosmetic Ingredient Review, the comfort and care of you and your family was not up for debate. So, we have phased out the use of parabens from all our baby products.
Do you use phthalates in any of your baby products?
- To give you peace of mind, all our baby products worldwide are now phthalate-free, and will remain so. We stopped using Diethylphthalate (DEP), a low-weight phthalate that was considered to have a well-established fragrance profile by scientific experts in all our adult products in 2015.
Why is colouring used?
- Colours are sometimes used to help you distinguish between products to prevent mix-ups, and to make our products look a little nicer. The amounts we use are minimal, can be as low as 0.0002%, and gentle enough to use on baby’s delicate skin.
Do you use MIT in any of your baby products?
- No. A preservative found in many consumer and household products, Methylisothiazolinone (MIT) is not contained in our JOHNSON’S® Baby range in Australia.
Do you use Quaternium-15 in your baby products?
- No. Even though the amount of formaldehyde found in one healthy apple is equal to the amount found in 10 bottles of our product, we no longer use the formaldehyde-releasing preservatives Quaternium-15 in our baby products globally.
Do you use SLS in any of your baby products?
- No. Sodium lauryl sulphate (SLS) allows liquid to foam, and although it has an excellent 70-year safety record, SLS is not an ingredient in JOHNSON’S® Baby products in Australia. Instead we use Sodium Laureth Sulfate (SLES) which helps provide a better balance of foam and mildness.

Natural Ingredient FAQ

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QA Question:

Why is mineral oil used instead of natural oil?

Vegetable oils contain unsaturated fatty acids, which can go rancid, while mineral oils do not. Specifically developed for baby’s delicate skin, when our highly-refined mineral oil is used as a moisturiser, it’s proven to relieve dryness and keep skin soft.

Of course, the quality and safety requirements used for selection of mineral oils are of the highest standard.

QA Question:

Why do some Johnson’s Baby products contain ingredients that are not natural or naturally derived?

Although we think that using natural and naturally derived ingredients is important, there are times when synthetic ingredients are a better alternative for baby. After all, not all natural ingredients are safe. Some can be affected by unpredictable changes in quality, others are subject to contamination, and some of the strongest known allergenic substances come from plants. Natural and naturally derived ingredients are used in our products, but only if they meet our strict quality standards.

Animal Testing

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QA Question:

Do Johnson’s test on animals?

JOHNSON'S® baby products sold in Australia/New Zealand are not tested on animals. In fact, no companies in the Johnson & Johnson Family of Companies conduct testing of personal care and cosmetic products on animals.

Globally, we follow the EU animal testing ban and do not test cosmetic ingredients on animals, except for cases where testing is required by law or government authorities.

As a company, we're committed to both supporting work to eliminate the use of animal testing, and developing alternative, non-animal research methods.

Ingredients used in Johnson’s baby products

Find out more

Still got questions

We hope we’ve answered the concerns of mums and dads, and provided full transparency around the products we're proud to make. If you have any other thoughts or concerns, we’d love you to get in touch so we can respond to your specific question.

Get in touch

<p>We hope we’ve answered the concerns of mums and dads, and provided full transparency around the products we're proud to make. If you have any other thoughts or concerns, we’d love you to get in touch so we can respond to your specific question.</p> <a href="http://www.jnjnz.co.nz/contact-us">Get in touch</a>

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The Simple Truth

Your top questions answered

Is Johnson’s safe for my baby?

How can I understand ingredient labels?

What does 'Natural' & ‘Chemical’ mean?

Formaldehyde and added parabens

Is talc safe to use on my baby?

Do Johnson's products contain mineral oils?

Are fragrances in baby products an issue?

Product Safety

Ingredient Safety FAQ’s

Natural Ingredient FAQ

Animal Testing

Ingredients used in Johnson’s baby products

Still got questions

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